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INSIGHT ON MANUFACTURING... Connecting companies with skilled workers and educational resources in the New North

MEDIA KIT

Direct mail distribution

More than 4,500 printed copies.

Direct mail distribution to manufacturing companies throughout the 18- county region of the New North. Recipients include manufacturers from the following counties with 2 or more employees producing annual sales in excess of $100,000:

Brown, Calumet, Door, Florence, Fond du Lac, Green Lake, Kewaunee, Manitowoc, Marinette, Marquette, Menominee, Oconto, Outagamie, Shawano, Sheboygan, Waupaca, Waushara, and Winnebago counties.

In addition, each issue of Insight on Manufacturing will be mailed to others directly related to the manufacturing industry such as transportation, warehousing, engineering, educational and financial institutions. Extra copies available for Chamber of Commerce offices in the New North.

2010-11 PUBLICATION CALENDAR

Issue: Dec. 16, 2010

Reservation Deadline 11.15.10
Materials Deadline 11.22.10

Issue: Mar. 16, 2011

Reservation Deadline 2.14.11
Materials Deadline 2.21.11

Issue: Jun. 15, 2011

Reservation Deadline 5.11.11
Materials Deadline 5.18.11

Issue: Sep. 20, 2011

Reservation Deadline 8.11.11
Materials Deadline 8.18.11

ONLINE “interactive” magazine with email distribution

Insight on Manufacturing reaches an additional level of
readers by being promoted as a truly “interactive” online

magazine. Email marketing campaigns launch the week of each new issue. Email recipients receive a “live” link which launches the same pages as the printed magazine but in a true to life online experience. Readers can link directly from your advertising message to your company website. As advertisers and visitors share the online link with others, the additional readership of the publication becomes exponential. Readers can also engage with Insight on Manufacturing through our social media capabilities and blog.

Each issue of Insight on Manufacturing will remain available online with active advertiser links for at least one year.

All ad rates include full 4-color.
All ad rates include a FREE live link to the advertiser’s website from their ad in the online version of the magazine.
Each magazine issue remains “interactive” and online with advertiser links for at least one year.
Quoted rates are net and non-commissionable unless ad is placed by a recognized advertising agency.
Commissionable ads must be submitted on disk or emailed.

Premium Positions	1x Rate	4x Rate
Back Cover	$1,675	$1,375
Inside Front Cover	1,525	1,225
First Right Hand Page 3	1,525	1,225
Inside Back Cover	1,525	1,225
Table of Contents Page	1,450	1,150

Interior Positions	1x Rate	4x Rate
Full page	$1,295	$1,095
2/3 page	1,125	950
1/2 page	925	775
1/3 page	625	495
1/6 page	395	295

PRESS STANDARDS

Web offset; 8.125” x 10.75” trim size; 4-color process

DELIVERY FORMAT

High Resolution/Press Ready PDF (preferred & recommended)
Collected files in accepted applications:
> Adobe InDesign, Photoshop, Illustrator, QuarkXpress

AD FORMATTING CHECKLIST:

Please use this checklist prior to making your Press Ready PDF or collecting your ad files to send to us. Completion of this checklist will help ensure that your ad is created correctly and ready for print.

Collect ALL images using InDesign “Preflight” & “Package” functions; QuarkXpress “Collect for Output” function; or “Flight Check.”
All files should be sent as a flattened, high resolution PDF;or collected images should be saved as EPS or TIFF files
JPEG or GIF images are not acceptable
ALL colors and images must be provided as CMYK process only.
ALL 4-color images must be provided at a 300 DPI or greater and should only be scaled between 75% and 125% in the layout for maximum quality.
Be sure to include ALL fonts used in layout and/or graphics. Use PostScript or OpenType fonts only. TrueType fonts are NOT acceptable and may cause text to display incorrectly.
ALL bleed, trim and live image areas should be adhered to in the electronic version.
ALL files should be labeled clearly. Please label your collected folder with your company name.
Please send a high quality color proof of your ad to the address below to ensure the quality of your ad in print.
We will have a color proof generated for any advertiser choosing not to supply a high quality color proof and will not be held responsible for challenges regarding final color matching or text.

SEND MEDIA VIA:

• Email • CD-ROM • FTP (call for information)

SEND ALL ADVERTISING MATERIALS TO:

Insight Publications, LLC
P.O. BOX 944, Appleton, WI 54912-0944
Phone:920-882-0491 Fax:920-882-0509